10/16/2015

IMPORTANCE KNOWLEDGE MANAGEMENT AND INNOVATIONS FOR THE FASHION INDUSTRY

Creating a brand and success comes largely as a result of innovation. While competitive advantage can arise as a consequence of the size of the company or disposition of resources, more and more dominant position in the market occupied by companies that are able to mobilize knowledge, technology skills and experience to constantly create new products, and processes and services. The presented conceptualization of knowledge management is based on the need for synergy between the capabilities of advanced information technologies and human creativity and innovation to realize goals in turbulent business environment. We can say that the knowledge management is the mental, behavioural and cultural shift from the old adage ‘knowledge is power’ to the new mindset ‘sharing knowledge is power’.