11/23/2017

Customer Relationship Management


Customer relationship management (CRM) is a concept that refers to the strategies used by an organization to improve business relationships with customers.

CRM software dates back to the 1980s — these systems gathered and analyzed customer information, just like they do today — and has become a valuable tool for businesses that want to engage with customers, drive sales and improve their marketing efforts. Think of CRM like a digital Rolodex. It keeps peoples’ contact details — names, phone numbers, addresses, etc. — in one place, making it a powerful resource for marketers. But it also streamlines sales activities and optimizes business processes.

Read more...here


11/21/2017

New book: Handbook of Textile Coloration and Finishing



Colovic G., Dyeing and Finishing Denim (Mohammad Shahid, Ren-Cheng Tang, Guoqiang Chen, Handbook of Textile Coloration and Finishing, Studium Press, LLC, USA, 2018