Customer relationship
management (CRM) is a concept that refers to the strategies used by an
organization to improve business relationships with customers.
CRM software
dates back to the 1980s — these systems gathered and analyzed customer
information, just like they do today — and has become a valuable tool for
businesses that want to engage with customers, drive sales and improve their
marketing efforts. Think of CRM like a digital Rolodex. It keeps peoples’
contact details — names, phone numbers, addresses, etc. — in one place, making
it a powerful resource for marketers. But it also streamlines sales activities
and optimizes business processes.
This topic about CRM is most important to all the company's to make customers as a god to them because if a customers wont like the products and rate company wont able to touch heights of profit making company. I would like to share about Textile Industry in India The company has satisfied most of the customers to get the goodwill and in case of rates also, the company also has Manufacturing Suiting Fabrics in India the company has one of the best manufacturing fabrics and the production of company is in wide range with best deals of products due to which customers satisfaction increases automatically.
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