In Europe there are six main types of
business models in the garment industry:
1) Independent multi-brand
stores
Independent multi-brand stores can be
described as “stand alone” retailers who may havevery diverse assortment
strategies because they cover the whole range of quality and price and vary in
the degree of specialisation in clothing. Typical for this business model is
that it is impossible to influence the design, cut, and branding. Compared to
other business models, the lead times are comparatively long and may account
for about 6 month or sometimes even longer. Multi-brand stores do not have
private labels since they do neither own production facilities nor cooperate
with subcontract manufacturers. This distribution channel is dominated by SME´s,
which will not have very extensive supply chain processes.