Business on a global level leads to
connecting and communicating between people of different cultures and customs.
It is therefore essential that managers and employees recognize and respect the
culture and traditions of other nations they do business with, because it is a
basic requirement for effective communication and business success. It is
especially important to adjust approaches, methods and techniques of managing business
processes and actions in conditions of significant cultural differences, which
is the main task of Cross Cultural Management.
Cross Cultural Management is a new
management approach or a new specialized discipline of management, which was
created under the influence of the globalization process and deals with
managing various business processes and actions in terms of large cultural differences,
aiming to spread new knowledge, experience and values in different surroundings
and enable more efficient operations.