Cross Cultural Management

Business on a global level leads to connecting and communicating between people of different cultures and customs. It is therefore essential that managers and employees recognize and respect the culture and traditions of other nations they do business with, because it is a basic requirement for effective communication and business success. It is especially important to adjust approaches, methods and techniques of managing business processes and actions in conditions of significant cultural differences, which is the main task of Cross Cultural Management.

Cross Cultural Management is a new management approach or a new specialized discipline of management, which was created under the influence of the globalization process and deals with managing various business processes and actions in terms of large cultural differences, aiming to spread new knowledge, experience and values in different surroundings and enable more efficient operations.

Cross Cultural know-how is internally created knowledge used and spread through connected structures of company, and is also used for cross cultural links between different companies. This knowledge is a base used for information, interaction, collaboration, learning, connecting and managing international activities.

The most important cross cultural skills and abilities:

- showing respect,

- not being judged,

- accepting the reality of one's knowledge and perception,

- expressing and understanding,

- flexibility,

- allowing anyone to talk and answer in discussions,

- tolerating uncertainty.

For managing cultural differences it is necessary for managers to have and develop certain skills, such as: knowing oneself, thinking globally, cultural curiosity, flexibility, recognition, interpersonal communication, motivation leadership, patience, and so on.

Read more: Strategic management in the garment industry, Woodhead Publishing Limited, Cambridge, Oxford, New Delhi, Philadelphia, 2012 (ISBN-13: 978-0857095824)