Showing posts with label by Dr Danijela Paunovic. Show all posts
Showing posts with label by Dr Danijela Paunovic. Show all posts

10/23/2013

Design and marketing


by Dr Danijela Paunovic




Apparel technology has experienced radical changes caused by technological development, automation of production processes, computer applications and the occurrence of competitive international garment producers (China, India ...).

In the production of textiles, which are inevitably moved to the east of the country, clothing industry still exists as a specific, dominant and leading European fashion industry (Paris, Milan, Rome ...). In the EU there is a clear commitment to achieve primacy not released, and a prerequisite for the full satisfaction of all customers from the standpoint of quality clothing products with an increasing emphasis on design as an important component of quality.

In the modern fashion industry's most successful manufacturers are those that have organized professional teams for the design and marketing, as dictated by the cycle of current fashion and easily introduce new fashion designs, thus surprising the competition.