Strategic management in the garment industry

Table of Contents:

Strategic management
- Strategy
- Strategic management
- Vision, mission and goals

Garment industry
- Garment industry
- Development

Strategic marketing in garment industry
- Marketing
- Analyse and market segmentation
- Marketing strategy
- Management of retail, wholesale and logistic market
- Diversification
- International marketing
- Internet marketing
- Knowledge management and innovations

Strategic management in garment industry
- Strategic business conditions
- Strategic planning
- PEST analysis
- Portfolio analysis
- Strategic control
- Benchmarking
- Brand strategic

Strategic methods
- Strategic methods
- SWOT
- Scenario method
- Gap analysis
- Ansoff's matrix
- Five Forces Analysis
- The McKinsey "7-S" framework
- Balanced Scorecard

Organizational behaviour
- Organizational behaviour
- Organization structure
- Organizational culture
- Motivation
- Work teams