Customer relationship
management (CRM) is a concept that refers to the strategies used by an
organization to improve business relationships with customers.
CRM software
dates back to the 1980s — these systems gathered and analyzed customer
information, just like they do today — and has become a valuable tool for
businesses that want to engage with customers, drive sales and improve their
marketing efforts. Think of CRM like a digital Rolodex. It keeps peoples’
contact details — names, phone numbers, addresses, etc. — in one place, making
it a powerful resource for marketers. But it also streamlines sales activities
and optimizes business processes.
